Update to separate star rating feed Rich Snippets
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Google changed Rich Snippets at 16.4.2012. It seems to me, that criteria to get stars in search results are getting harder. Stars dissapeared for separate star rating feed ... and they are back after two weeks of work and some code improvements.
Rich Snippets AggregateRating separate star rating feed markup is better now:
- stars are included in <span class='rating' /> block
- stars have got their own 'quasi-markup' as suggested in post
http://support.google.com/webmasters/bin...wer=172705
- markup is doubled - microformats and schema.org at once to get the best of both.
Separate star rating feed looks like this now:
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<div class="hreview-aggregate" itemtype="http://schema.org/AggregateRating" itemscope itemprop="reviews">
<span class='permalink'>
<a rel='self bookmark' class='gtg' title='XXX xxx' href='/comments-page.php?cmtx_page=1'><b>Comments and ratings</b></a>
</span>
<meta content='5' itemprop='bestRating' />
<span class="item">
<span class="fn">XXX xxx yyy zzz uuu vvv www.</span>
</span>
<span class='rating'>
<img src='/slike/star_full.png' title='1 out of 5 (5)' alt='Full Star' class='stv' />
<img src='/slike/star_full.png' title='2 out of 5 (5)' alt='Full Star' class='stv' />
<img src='/slike/star_full.png' title='3 out of 5 (5)' alt='Full Star' class='stv' />
<img src='/slike/star_full.png' title='4 out of 5 (5)' alt='Full Star' class='stv' />
<img src='/slike/star_full.png' title='5 out of 5 (5)' alt='Full Star' class='stv' />
<span class='average' itemprop='ratingValue'> 5</span>
(
<span class='votes' itemprop='ratingCount'>3</span>
)
</span>
</div>
And here is what is seen by Google testing tool:
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***** and stars are back in SERPs !!!
hreview-aggregate
item fn = XXX xxx yyy zzz uuu vvv www.
rating
average (normalized to 5.0 scale) = 5.0
average = 5
permalink = Ocene,komentarji
count =
votes = 3
website
title = Lalala lala tralala.
type = website
url = htt://www.xxxxxxx.com
image = htt://www.xxxxxx.com/slike/xxx-acme.jpg
site_name = XXX xxx.
admins = 122010001000vvbb113
Item
Type:
http://schema.org/sportinggoodsstore
name = lalala lalalla.
description = xxx vvv nnn mmm.
image = htt://www.xxxxxx.com/slike/acme-10.jpg
pricerange = 299€ - 4599€
reviews = Item( 1 )
name = xxxxxx inc.
address = xxx xxx sss www 3e
telephone = +333 33 63 33 33
Item 1
Type:
http://schema.org/aggregaterating
bestrating = 5
ratingvalue = 5
ratingcount = 3
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lp. stariocek